Win a 60ml of the NEW Laura Biagiotti FOREVER

You are 4 steps away from the possibility of winning a 60ml […]

You are 4 steps away from the possibility of winning a 60ml of the NEW Laura Biagiotti FOREVER.

  1. Share a picture of one of the best memories of LOVE, FRIENDSHIP or FAMILY!
  2. Tag the people you shared your moments with.
  3. Use #forever and #memorieslastforever in your post.
  4. Like and share the post

 The Prize

Laura Biagiotti Forever EDP 60ml

Terms & Conditions

  • You have to LIKE and SHARE the competition post in order to participate
  • Answer the question in the post.
  • Each person can participate only once.
  • Competition opens on Monday 21st October at 8am and closes on Sunday 27th October at noon.
  • A winner will be chosen at random and announced on Monday 28th October afternoon, through a facebook post.
  • The prize is to be collected by not later than a week from announcement from your preferred and agreed upon outlet; if prize is not collected within this time-frame, another winner will be announced
  • The prize cannot be refunded or exchanged.
  • FRANKS employees are not eligible to participate.
  • If you have won any FRANKS competition within the last 6 months your entry will not be validated.
  • A photo of the winner’s gift presentation will be uploaded on FRANKS website and social media

Forever – Laura Biagiotti

Values, sentiments, emotions and stories stop time and make it unique. This […]

Values, sentiments, emotions and stories stop time and make it unique. This is the concept behind Forever, a perfume and project dedicated to women.

THE DESIGN

It vertically reproduces the infinity symbol that is shaped like an eight lying on its side. Invented in 1655 by mathematician John Wallis, it is also called lemniscata which means ribbon in Latin. The Forever Laura Biagiotti bottle is in fact based upon the precious swirls of a metal ribbon that forms the cap on the top and embraces the crystal bottle on the bottom.

Forever – Laura Biagiotti
FOREVER by Laura Biagiotti

The pink hue of the fragrance, which can be seen through the glass, creates a perfect chromatic harmony with the rosy gold of the metal structure deliberately left open at the base. There could be nothing better for the bottle of this perfume that celebrates the love of women: infinite and boundless by definition.

THE CAMPAIGN

A great production was chosen for a great fragrance dedicated to Laura Biagiotti, a woman who loved deeply with women’s infinite capacity for love. The film was shot in Rome, a symbolic city of the brand and of the concept of eternity. The celebrity testimonial is the actress and model Laura Chiatti, a blonde beauty blessed with typical Italian elegance and modernity.

RomamoR by Laura Biagiotti

“With this new fragrance we pay tribute to our love for Roma, […]

“With this new fragrance we pay tribute to our love for Roma, yesterday, today and tomorrow.” Lavinia Biagiotti Cigna

RomamoR by Laura BiagiottiRomamoR is a specular fragrance in every way.
It is a contemporary reflection of the iconic ROMA fragrance created by Laura Biagiotti in 1988.

It has the shape of a Roman column like the one created for Roma 30 years ago, but the RomamoR bottle is much more modern.
The rose glass bottle combined with the luminous color of the fragrance immediately brings to mind those Roman sunsets whose beauty and intensity take your breath away.

The majestic fragrance of ROMA with refined notes of patchouli, orange blossom and cashmere woods is reflected in the exciting scent of AMOR with its voluptuous vibrations of blackberries, blueberries, red fruits and vanilla absolute.

The accord between head notes, heart notes and base notes is a harmonious symphony of intense and luminous feminine accents.

RomamoR by Laura BiagiottiRomamoR Uomo expresses the invincible and majestic power of the Eternal City and evokes the quiet power of a happy moment.
The friezes of the Pantheon evoked in the historic bottle of ROMA UOMO become a modernist architectural form on the bottle of RomamoR Uomo.

The ROMA part of the fragrance is an elegant combination of spicy aromas (cardamom, black pepper, nutmeg) with the unique and typically masculine character of vetiver e velvet musk.
The AMOR side, on the other hand, is a surprising blend of romantic (lavender), sensuous (sandalwood) sweet (toasted tonka bean) and captivating (amber) notes.

It’s a very complex olfactory construction that accentuates the sensuality of the men who wear it.