Miu Miu is a brand in love with contradictory women: intelligently frivolous, fearlessly fun, seriously light-hearted, feminine feminists.
Miuccia Prada understands implicitly that fashion is not superficial: it mediates our relationship to the world around us. The power to construct identity – to acknowledge, twist, and break rules – is the prerogative of the Miu Miu woman. The story of the fragrance can’t say everything we’re thinking but it triggers immediate reactions and evokes deep emotions and memories. We literally sense it.